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MediaVest Signs Charter For iMonitor: Tracks iAds, App-Based Publications McPheters & Company Tracks iPad Apps & Migration for Print Media Will the iPad Save Publishing? Part 1 Will the iPad Save Publishing? Part 2 Will the iPad Save Publishing? Part 3 Strategic Planning Issue Number 1: Right-Sizing Ratebase Strategic Planning Issue Number 2: The Brand Audit Strategic Planning Issue Number 3: Establishing Resource Requirements August 31, 2009 Context Is Key Factor in Internet Ad Effectiveness TV and Magazine Ads More Effective Than Ads on Internet Sharing the Work Public Place Distribution: Too Much May Not Be Enough An Open Letter to Publishers: New Circumstances Demand New Business Models Reading in Public Places Business as Usual The
Irrational Marginalization of Magazines McPheters & Company Announces Results of AudienceLab™ Study of Public Place Distribution The Billion-Dollar Cost of Circulation-Based Pricing Of Babies & Bathwater Younger Adults Read More Magazines Public Place: Do You Know Where Your Copies Are Going? THE WEEK Announces Total Transparency Research Initiative Let's Not Sell Print Short... A Rose By Any Other Name... Rebecca McPheters Named to the Folio 40 Toxic Sales: The Unselling of Magazines It’s Time to Call A Copy A Copy… Documenting the Magazine Value Proposition This Magic Moment . . . This Magic Moment . . . Challenge #1: Magazines are more expensive to buy This Magic Moment . . . Challenge #2: Better Circulation and Audience Measurement This Magic Moment . . . Challenge #3: Embrace Change
Magazines & the Two-Metric System The Economics of Publishing: Public Place Copies May Represent the Best Value for Advertisers It’s Time to Change the Way We Approach Circulation! Forget Average Price Paid - Does the Advertising Work? Public Place Distribution Fuels Increased Magazine Audiences; Advertisers Benefit
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