McPheters & Company specializes in strategic planning and research for brands and for companies in media-related fields, including media owners, advertisers, and ad agencies. The company develops business strategies to enhance both long and short-term profitability. Much of its work is focused on enhancing and documenting the advertising value produced by media brands across multiple platforms.
AdWorks™ provides comparable measures of advertising effectiveness across multiple media and provides an excellent tool for identifying best practice in regard to Internet ad placement. |
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AudienceLab™ is an on-going series of studies that explore and document the dynamics by which various circulation sources produce publication audiences and value for advertisers. |
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McPheters & Company works with clients to identify their goals and objectives, and the actions necessary to attain them. |
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We work with media owners and advertisers to document the extent to which advertising reaches consumers who are appropriate, engaged and responsive. |
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McPheters & Company handles the design, implementation, and analysis of a wide range of market research projects in both the consumer and B2B areas. |
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Few variables affect the economics of a medium to the same extent as the size and quality of its measured audience. |
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